From the perspectives of consumer preferences, design styles, and material choices, the jewelry industry is currently showing a diverse and highly dynamic trend:

Consumer demand and design philosophy

The rise of self satisfied consumption: The trend of consumers paying for self-expression and emotional satisfaction is becoming increasingly significant. Taking Laopu Gold as an example, with precise positioning and unique product design, it has successfully attracted numerous consumers, resulting in a significant increase of 340% in net profit in 2023 and a 199% increase in net profit in the first half of the year. The high-end fixed price series products launched by Chow Tai Fook, such as Chuanfu and Palace Museum, are also highly favored. In Q4 2024, the proportion of fixed price gold products in retail sales reached a double-digit level, doubling year-on-year growth.

China-Chic culture is warming up: 91% of Chinese consumers tend to buy jewelry containing elements of Chinese cultural heritage. Chow Tai Fook, Lao Feng Xiang, Chao Hong Ji and other brands have launched product series integrating traditional and modern design, such as fans, gourds, butterflies and other traditional elements frequently appear in jewelry design, combining traditional oriental aesthetics with modern fashion to meet consumers' pursuit of China-Chic culture.

Personalization and Customization: Consumers are no longer satisfied with uniform jewelry styles, and there is a surge in demand for personalized and customized products that can showcase personal taste and unique style. More and more brands are offering customized services, from design to material selection, allowing consumers to participate throughout the entire process and create exclusive jewelry pieces.

Style and Design Trends

The return of millennium style: the fusion of letter elements and psychedelic crystals continues to be popular. The brand logo is based on three-dimensional letters, paired with colored enamel and sparkling crystals, creating a nostalgic and fashionable atmosphere. Psychedelic crystals showcase their unique charm through different shapes and color variations, combined with elements such as hearts and flowers, bringing a bright and romantic visual impact.

Exaggerated volume styling: Boldly adopting oversized styling or 3D printing technology, attracting attention through unique glossy texture and exaggerated styling, showcasing the confidence and personality of fashionable young people, and satisfying their pursuit of unique aesthetics.

Romantic Love Elements: Rich and diverse love shapes add vitality to jewelry, bringing visual freshness and romantic and warm experiences to young people through innovative design. For example, embedding colored crystals on the pendant and pairing them with eyelashes and other elements to create a unique style.

French style: Set against a retro backdrop, infused with exquisite and elegant design, exuding a romantic atmosphere. Using elements such as retro style pendants and patterned inlays, paired with dreamy pearls and gentle moonstones, partially embellished with bright colors, and decorated with velvet bows and sparkling crystals, creating an elegant and noble French charm.

Humorous healing style: using interesting shapes, colors, and details to convey positive emotions. The design inspiration comes from cartoon expressions, everyday items, cute snacks, etc., bringing consumers a pleasant emotional experience through humorous teasing.

Material and Category Trends

Natural crystals are popular: With the popularization of health and wellness concepts and the recovery of the high-end consumer market, natural crystals have become a new hotspot for investment and collection due to their unique aesthetic value and cultural significance. In 2023, the global crystal market size will exceed 30 billion US dollars, and some crystal categories with scarcity and cultural symbol attributes will have an average annual growth rate of 15% -30%. Due to their own characteristics and market factors, prices of various varieties such as amethyst, citrine, and tea crystal continue to rise, and market demand continues to increase.

The popularity of gold remains undiminished: Full gold jewelry holds an important position in the minds of consumers due to its value preservation characteristics and close connection with Chinese traditions and festivals. 61% of the surveyed consumers wear gold jewelry on a daily basis, and during economic fluctuations, about 60% of consumers in mainland China and Hong Kong purchase gold jewelry for value preservation.

Natural diamonds lead: Despite fluctuations in the overall diamond market, natural diamonds are still highly sought after by Chinese consumers. 51% of consumers tend to choose to purchase natural diamonds, and 74% of Chinese consumers believe that the value of natural diamonds is higher than that of artificially cultivated diamonds. Consumers closely associate natural diamonds with important moments in their lives. When female consumers wear natural diamond jewelry, they often feel beautiful, elegant and other beautiful qualities.

The rise of sustainable jewelry: Against the backdrop of increasing environmental awareness, the sustainable jewelry market has broad prospects. The United Nations Environment Programme has listed aquamarine as a benchmark category for 'sustainable jewelry', with carbon emissions during its mining process only 1/50 of diamonds. The market demand for jewelry using sustainable materials and production methods is gradually increasing.